Case study · Brand · Packaging · Web
Argyll Rhythm
A brand, packaging and website for a drum & percussion tutor in Mid Argyll, drawn from the hills she teaches beneath.
The brief
Seónaid Macpherson teaches drum kit and percussion across Mid Argyll. She wanted a brand as personal and local as her lessons, and a simple site to help new students find her and book in.
The whole identity needed to come from somewhere true, not a generic music-school look. So it started where she does: the landscape on her doorstep.
- Client
- Seónaid Macpherson
- Year
- 2026
- Location
- Lochgilphead, Mid Argyll
- Designer
- Andrew A. Stewart
- Scope
- Brand identity · Packaging · Website
The idea
One line, two readings.
The mark is the line of the Paps of Jura, the hills you see across the water from the Argyll coast, drawn as a single gesture that also reads as a drum's waveform. Place and rhythm in one stroke.
Drawn by hand and closing back on itself like a signature, it has the energy and personality of handwriting, distinctive, ownable, and unmistakably hers.
The mark
A warm line on a dark street.
Signature mark, wordmark and full lockup, set in a heather-to-amber gradient that glows against near-black, like a lit sign at dusk.
Colour & type
Heather, transition, amber.
Brand gradient · Heather → Amber
Heather
#7D5A8A
Transition
#A87060
Amber
#C8873A
Near black
#1E1E1E
Warm cream
#F4EFE6
argyll rhythm
drum kit & percussion tuition
Raleway throughout, the name in bold with tight tracking, the line beneath it light and widely spaced. Warm, modern, easy to read on a sign or a phone.
In the world
From cassette to shopfront.
A launch-edition cassette, drumstick packaging, event wristbands and an illuminated sign, all carrying the same line.
The website
Five sections, one clear path to booking.
A small site built to turn a local search into a lesson, with one obvious next step on every page.
Home
Who she is, at a glance.
About
Story & credentials.
Lessons
Options, ages & pricing.
Events
Workshops & calendar.
Contact
Enquiry, map & booking.
The visitor's journey
- Awareness
They find her through a local search or word of mouth.
- Consideration
They want to know the teacher behind the lessons.
- Evaluation
Is it right for their age, level and budget?
- Discovery
A workshop is a low-stakes way to try first.
- Conversion
They fill in the form. A visitor becomes a student.
The key
Her own line, in the furniture.
Every site I build carries Ambient Key, the light and dark control from Northmarker Labs. On most projects the centre is a plain rule. Here it isn't: the line between the sun and the moon is drawn as a waveform, so the same gesture that makes the logo runs through the interface too.
Live, in her palette
The marker carries the heather-to-amber gradient rather than Northmarker's gorse, and the border fills as you move down the page. Same component underneath, tuned to the brand it belongs to.
How Ambient Key worksLaunched 2026
A brand that sounds like Seónaid and looks like the hills she teaches beneath.
Live at argyllrhythm.co.uk.